Hello, fellow travelers! So nice to have you with us in the new year.
We are psyched to tell you about big changes to the Fathom newsletter. For a while now, we’ve been craving a more personal touch to what we do. To make our newsletters more about telling stories and sharing advice and less about promoting “the content.” We’re calling this new newsletter Way to Go. You’re already a subscriber, so you’ll continue to get our newsletter, but because it will be coming from a new email address, do add fathomwaytogo@substack.com to your safe senders list.
But first, a quick request: Please reply to this email and tell us your favorite vacation destination. We want Way to Go to be compelling and fun for you.
Now here’s what you can expect from Way to Go:
FORMAT
Instead of simply linking to articles on the Fathom website (which we will continue to update), we’ll write our insights and recommendations directly in the newsletters.
Some newsletters will be destination guides, packed with info on our favorite hotels, sites, fixers, restaurants, experiences, shops…the works! We’ll make sure to keep these edited, so that they don’t feel overwhelming (or like homework).
Some will include expert advice, how-tos, and hacks. How to travel with kids, plan a ski trip, rent a European villa, pick a safari…that kind of thing.
Others will be a miscellany — ideas, destinations, products, collaborations — of things that are piquing our interest.
We’re also introducing a new advice column, Ask the Travel Shrink, which will solve your burning travel dilemmas. (Send them to us at travelshrink@fathomaway.com!)
FREQUENCY
We’ll send Way to Go once per week on Thursdays. Be on the lookout.
FEE
There will be two versions of the newsletter: free and paid. Because you’re already a Fathom subscriber, you are automatically subscribed to the free version. Of course we would (ahem) like you to upgrade to the paid version so you’ll never miss any of the rich and wonderful work we’re creating.
To give you a preview of what’s to come, we’re sending everyone the paid version of the newsletter for the month of January. Starting in February, you’ll need to upgrade your subscription to see the real juicy stuff. If you want the best access, become a Founding Member — it entitles you to personalized trip advice from us.
You can always reach us at higuys@fathomaway.com with questions or comments.
Thanks for reading and for being a subscriber. We’re excited to have you along for the ride!
Happy travels,
Jeralyn + Pavia
subscribed!
best news of the year!